Potential Bullshitter
A book by Mac
For creatives who refuse to pick one lane.
A book by Mac
For creatives who refuse to pick one lane.
Most creative advice tells you to specialize. Pick one thing. Get great at it. I've spent over a decade ignoring that and doing the opposite — shooting, cutting, writing — and the work has only gotten sharper for it.
"A short, practical manifesto for the modern creative who refuses to pick one lane."
This is the book I wish someone had handed me ten years ago. Short chapters. Real lessons. No fluff. It's the early edition — the final printing is still being refined — but the ideas are already in shape, and I wanted to get it into people's hands while the work continues.
Want to learn more about Mac or work together?
It's a practical guide for working across multiple creative disciplines — photography, videography, barbering, writing — without losing your voice. Short chapters, real lessons.
No. These are early copies. The final edition is still being refined. Early copies are for readers who want first access while the work continues.
$29.95 plus shipping. You can pay via Cash App, Venmo, or Apple Pay through the order form when you click Get Your Copy.
Orders are fulfilled within a few business days of payment confirmation. You'll get a note from Mac when it goes out.
The early release is print only — the physical object is part of the point. Sign up for updates below and you'll hear first if a digital edition follows.
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